Rental of the business premises is normally one of the most significant running costs of operating a cafe and it is wise to choose carefully when starting up.
The monthly rental cost will depend on the location and size of the actual property.
From the business plan, it should be clear whether the cafe requires a large space or if a small shop lot is sufficient. At the same time, the concept should also help to determine the ideal location for the business.
For example, city-based cafes are often very compact and located in central areas with lots of natural foot traffic and correspondingly high rental rates. In contrast, some cafe’s are destinations at the edge of town where patrons can spend a leisurely time to sip coffee or have a relaxed meal.
Here are some useful points to consider when deciding on the rental location for your cafe:
- Concept – confirm your concept, size and location requirements
- In the City – choose to be in the city for more potential business but be prepared to pay higher rental costs
- Outskirts of Town – get a bigger space by opting for more affordable locations outside of the city center
- Advertising – create better awareness by being located in a prominent position in the high street
- Marketing – save on rental and spend more on marketing and promotions by opening outside of town
Getting the right location is a critical decision when opening a cafe that could make or break the business from the outset.
Take your time and view as many properties as possible. Try not to rush when making this decision, especially if none of the shops you’ve viewed are suitable.
Remember, you’re going to be spending a lot of time there in the future, so don’t make a rash move just because you’re impatient to start the cafe.
